Sharon Smith

An experienced marketer specialising in marketing strategy and communications for service industries, in particular for:

- retail
- travel/leisure
- financial services
- new media
- small business marketing
- children's marketing
- business to business marketing


Key Achievements / Experience gained

British Airways - responsible for online marketing strategy and integration of e-business, projects into the traditional business.

e-command.co.uk - co-founder of this new media networking forum for managers and marketers. Responsible for all marketing, promotion and member communications.

Kelkoo.com - rebranded and launched Kelkoo in the UK with a major TV, press and online advertising campaign. Also responsible for all marketing strategy and implementation.

Storm (retail consultancy) - worked with a number of clients including Mothercare, Brewers Fayre and Liberty.

Creation Financial Services (SearsCard) - managed successful withdrawal of the Adams Childrenswear loyalty card. Following which, took on responsibility for marketing, sales and customer relationship strategy for Adams Card.

Barclays - following a number of years in branches working with the small business market, moved into the marketing department to look after Direct Marketing and in-branch promotional activity for Barclays small business customers.

Based in Andover - Hampshire